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M.A.D. Leadership for Healthcare: Proven Strategies to Get People to Do What You Want Them to Do

M.A.D. Leadership for Healthcare: Proven Strategies to Get People to Do What You Want Them to Do

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Wendy Lipton-Dibner

Bring doctors, staff and patients on board for immediate change and exponential growth.

Are your change initiatives working? Hospitals and healthcare practices can invest thousands in operational systems and seminars, but revenues and patient care won't improve unless doctors, staff, and patients do their part. To master the people factor in your practice, you've got to get M.A.D. - Motivate, Align, Differentiate! Learn to use the formula Wendy Lipton-Dibner, M.A. implements worldwide to help practices improve quality of care and boost revenues (as much as 200% in one year).

No manipulation, no time-consuming "touchy feely" tactics: M.A.D. Leadership for Healthcare simply maps out a fast-track formula for leveraging that all-important people factor to increase referrals, boost revenues, maximize efficiency, enhance partner collegiality, and improve everyone's satisfaction.

Practice management consultant Wendy Lipton-Dibner reveals how every practice can use M.A.D. leadership skills to:

  • Optimize your contact time with patients, colleagues and staff so you get more done
  • Inspire enthusiasm, willingness and ability to grow
  • Motivate patients to follow your recommendations regardless of insurance coverage
  • Reduce staff turnover and exponentially increase productivity, energy and team work
  • Help partners to work together for improved efficiency, faster decision-making, and better relations
  • Eliminate negative gossip and reduce conflict
  • Identify and capitalize on your uniqueness as a practice
  • Create commitment to your policies, protocols and vision

  • Make your practice stand out as the premier provider for your specialization

  • Position your practice to thrive despite tighter insurance reimbursement and economic pressures

Noteworthy Features

  • Bonus CD
  • Ideal for use on computer, iPod or in the car, this CD reinforces key M.A.D. strategies and offers additional commentary from the author to help you get M.A.D.!
  • Practice Spotlights

  • See how real-world medical and dental practices have used the techniques of the M.A.D. formula to build success with partners, staff, patients and colleagues.
  • Quick Start Tools
  • Leverage tools to evaluate your existing office culture and transform it into one that creates an exceptional environment for patients and staff.
  • Practice-Specific Guidance
  • An action-oriented appendix provides role play activities for family medicine; orthodontic, general and cosmetic dentistry; bariatric medicine and surgery; plastic surgery and aesthetics; and more.

Table of Contents

  • Section One: Introduction How to use the book and CD for maximum impact.
  • Section Two: The Four Languages of The M.A.D. Formula Simple and powerful techniques from four different sciences to help you to build profound trust and rapid rapport with every type of person you meet.
  • Section Three: M is for Motivate Learn to apply internal and external motivation techniques to move partners, patients, staff and referring colleagues to action!
  • Section Four: A is for Align Forget team building! Learn new strategies to bring doctors, patients, staff, colleagues and vendors together and capitalize on their strengths as individuals.
  • Section Five: D is for Differentiate Extraordinary new strategies to help you to stand out as the premier facility in your specialization.
  • Section Six: Now That You're M.A.D. Inspiration and guidance to make your efforts pay off for you and your practice.

Wendy Lipton Dibner

Wendy Lipton Dibneris president and founder of Professional Impact, Inc., an international training and consulting firm that specializes in maximizing the people factor of organizations. Wendy is a bestselling author, world-class speaker, a highly sought-after media guest and an industry leader in practice management.

Known internationally for her practical, engaging programs that move people to action, Wendy has helped thousands of healthcare professionals build their success with strategies that enable doctors and their staff to significantly improve the care they provide their patients, sustain productive, self-motivated teams and increase revenues exponentially - despite insurance reimbursement or challenging economic times.

Wendy is a frequent contributor to the Journal of Medical Practice Management and is the author of the widely acclaimed guidebook that many healthcare leaders have used to re-invent their practices: M.A.D. Leadership for Healthcare: Proven Strategies to Get People to Do What You Want Them To Do.

5.0 out of 5 stars The new "Bible" for healthcare leadership!!!

By Kara

Wendy Lipton-Dibner has created a masterpiece with M.A.D. Leadership for Healthcare. As an internist in private practice looking for practical tips, this is the first management book that I found that relates directly to healthcare, and it's basically a slam dunk. The writing stye is conversational, easy, and fun to read. The organizational strategy is brilliant. The vignettes are chillingly accurate. The solutions for dealing with people are magical. Reading this book brought me one "aha" moment after another, and I plan to make it a "must read" for every person of influence within my organization. Thank you, Wendy!

5.0 out of 5 stars Help your team bond!

By James W. Srour (York, Pa USA)

If you were to be able to magically change your practice into what you want, how would it look? Would each of your employees look forward to getting to work each day? Would they go out of there way to help your patients have a better experience with their visit? Would they treat each other with respect and humility, working hard to bring out the best in each other? Would they promote your practice as the greatest practice on planet Earth? This book can show you how to make this a reality. I have seen it happen in my own practice.

In this age of Increasing medical practice complexity with growing costs and decreasing bottom line, finding and keeping good employees is mandatory for success. It is only by investing effort that you can hope to bring out the very best in each member of your staff. But how in our fast paced lives do we get the training and the tools so that we are able to help our associates develop into the team we need? It is to this end that Get M.A.D. was written. This easy to read and understand text teaches the formulas that help get us to understand those human beings we have hired without being threatening or dominating. And, just as importantly, it shows us ways to help each employee to problem solve for him or herself, thus increasing potential and self worth.

For those of us who have been through a Dibner-lead motivational program, this text will be both a superb review as well as a handy reference guide. There is obviously far more in these pages than can have been taught in any 2-3 day session. Thus, reading and studying will lead to an even greater understanding and appreciation of the Action Formula and all that goes with it. Try reading a section each day before going to work. Your life and that of your employees will be better for it!

5.0 out of 5 stars This is a winner

By Johanna V. Manasse (Olympia Fields, IL)

Anyone truly committed to creating a work environment that is fun, productive, meaningful and beyond the top of the Wow scale can embrace this book and make it happen. Filled to the edge of the page with Wendy's characteristic charm and humor, this manual is golden--- chockfull with how-to's every step of the way, illustrations of the key elements, handy-dandy charts designed to make your practice life flow, and lots of success tips.

Having participated in the hands-on M.A.D. training and team building as only Wendy and Hal can do it, I can vouch for how well it works. We had a good, solid orthodontic practice, got M.A.D., rejuvenated ourselves and our team, and boosted our bottom-line into Unbelievable!

Johanna Manasse, Manasse Orthodontics, Practice Manager(retired)

5.0 out of 5 stars Let's get MAD!

By Laura Dennison (Lilburn, GA)

I felt many emotions as I read this book. Wendy covers many of the topics that keep those of us in private practice awake at night with wisdom and humor. This is a must-read for anybody in any healthcare field. M.A.D. Leadership for Healthcare will be on my desk as a go-to reference book from now on.

5.0 out of 5 stars The Best Leadership Information Available

By M. C. B. Greeley

M. Constance B. Greeley, DDS Private Practice, Orthodontics

I've spent a lifetime developing patient and practice management skills. I've read everything I could get my hands on, but nowhere have I ever read such a comprehensive, common sense approach. It should be the bible of all healthcare practices, maybe for all businesses.

MAD for Leadership Healthcare is not your ordinary "how to" book. This book unlocks the secrets of the human psyche - our own and that of the people we need to relate to on a daily basis in order to be effective and succeed.

Wise and witty, MAD Leadership for Healthcare is easy to read, easy to teach and easily adaptable to the practice environment. If we all incorporate these techniques into our practices, we may actually have a reasonable answer to the health care crisis.

It's a master piece. I wish I'd had this years ago but it's never too late to get better. I can't wait to give out copies to my colleagues.

5.0 out of 5 stars Great book for Healthcare Leadership

By Luke J. Curtsinger "Plastic Surgeon" (Savannah, GA)  

Luke J. Curtsinger, MD, Private Practice, Coastal Empire Plastic Surgery

M.A.D. Leadership for Healthcare summarizes the successful techniques used by Ms. Lipton-Dibner in her very effective healthcare consulting business. This book is a blueprint for peace, prosperity and understanding in medical and dental practices. Utilizing the techniques described in this book, our practice has enjoyed a better working environment, with happier office staff and higher conversion rates for our patients. Because of these techniques, the `difficult' patient has become a rarity. This book is a `Must Read' for struggling and thriving practices alike. Not just a great book on applied business psychology, this book can guide healthcare professionals to identify and achieve whatever they truly want!

5.0 out of 5 stars Douglas M. Stevens, MD

By Douglas M. Stevens

Douglas M. Stevens, MD Private Practice

Past President Lee County Medical Society, delegate to the Florida Medical Society

This is quite an effort - she has captured in detail the powerful techniques that she has perfected during her career as a business consultant. My staff and I worked hard with Wendy over many months to utilize these techniques. We have found them to be very useful in speaking to and understanding our patients as well as each other. Her techniques also allowed us to get out of our own way as we transitioned from an 80% insurance based practice to an 80% cosmetic, non insurance based practice. In helping us to get past our own barriers we are now able to help our patients do the same.

The book is packed with not only descriptions of the techniques but various examples and scenarios encountered during Wendy's career. These real world narratives are necessary to allow for group discussion and practice. The concepts in this book appear simple on the surface but they do represent a change that will require commitment from the doctors and their staff.

I recommend this book to anyone who is ready to step out of the drudge that modern medicine has become and into a world where the patient is the focus of attention.

5.0 out of 5 stars A happy "reader"

By Dr. Neil H Baum (New Orleans, LA USA)

This book is a must read for any medical practice that wants to generate the optimum productivity of their staff. I highly recommend it. Dr. Neil Baum, author of Marketing Your Clinical Practice-Ethically, Effectively, and Economically.