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The Seven Deadly Sins of Yellow-page Advertising . . . and Why Most Health-care Providers Commit Them!

The Seven Deadly Sins of Yellow-page Advertising . . . and Why Most Health-care Providers Commit Them!


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by Michael Cody
Yellow-page advertising is thought to be necessary for many practices. Purchasing such advertising is a relatively complex and expensive undertaking. This article outlines some of the pitfalls managers should consider when making such purchases. They should not be left to a neophyte. They should be considered within the general context of the practice?s ability to market to patients directly, and careful attention must be given to the type, pricing, and placement of the advertising.