Catherine Maley, MBA, and Neil Baum, MD
Branding is the process of differentiating your medical practice from all other practices in the industry. Branding takes into account the â€œlook and feelâ€? of your office, you and your staff, your materials, and every other detail that gives your patients clues as to who you are and what you value. This article will review the strategies that go into building your own solid brand so your existing patients, as well as prospective ones, are attracted and loyal to you and your brand.