Medical Practice Management Books, Journals and Articles for Physicians, Practice Administrators and Doctors' Office Managers

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When the Going Gets Tough,
the Tough Go Marketing

When the Going Gets Tough, the Tough Go Marketing


 $24.00
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Catherine Maley, MBA, and Neil H. Baum, MD
There is level of uncertainty prevailing in the healthcare profession today. No one knows what the future will bring for hospitals, pharmaceutical companies, physicians, and patients. However, one thing is certain: physicians will need to market and promote their practices. This article will provide several practical ideas that any practice can use to market and promote itself in an ethical fashion.