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Marketing Strategies in a Competitive Managed Care Environment

Marketing Strategies in a Competitive Managed Care Environment


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by Debra C. Cascardo-Weissman, M.A., M.P.A.
In the new health care marketplace dominated by managed care, patients expect more from their physicians and other providers. Because cost is not an issue for the managed care patient, physicians must find a way to distinguish their practices from others in the managed care plan directory. This article provides low-cost strategies that physicians may use to do so.