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Drew Stevens, PhD.
Running a Chiropractic practice just became much easier!
Renowned consultant explains how Chiropractors can be successful from day-one by managing their practice and their brand effectively.
Chiropractors don’t graduate from school knowing how to run a business. And when they confront today’s brutal business environment, they often struggle or even end up leaving the profession.
But chiropractic practice leaders shouldn’t despair. Not only is it possible to survive, it’s possible to be successful from Day One, writes Drew Stevens, PhD, a renowned consultant who has helped hundreds of practices go from sagging profits to robust earnings.
In simple terms, Dr. Stevens offers chiropractors all of the techniques they need to improve their operations, strengthen their brand and build long-term patient loyalty. The book offers methods increase patient volume by as much 40% and shares protocols which can substantially reduce the amount of labor needed to run your practice.
Throughout Practice Acceleration: Helping Chiropractors Maximize Patient Volume and Revenue, Dr. Stevens shares tried-and-true techniques that you can use to build a rock-solid business, including methods for developing a patient-centered culture and strategies for developing a high-profile, efficient practice.
As a BONUS, Dr. Stevens also provides a valuable collection of templates and forms to help practices run their business, including pre-written letters, activity templates, prioritization forms, a tracking spreadsheet, marketing activity templates and contact lead sheets. The templates alone are worth the price of the book!
You know that chiropractors face an environment with challenges like marketing, patient retention, staff management and insurance industry pressures dragging down profits daily.
But you can get all the guidance you need to build or expand your business from an internationally-known expert who understands the problems you face. The author offers a blueprint for success that any practice can leverage to turn around their business.
Chiropractors who read this book will be able to address the issues that drive their business and make needed changes quickly. This ground-breaking book gives you the tools to need to start improving your practice TODAY, so why wait?
Table of Contents
Section One: Foundations for a Successful Chiropractic Practice
- What They Did Not Teach You in Chiropractic School
- Solo—Associate—Independent Contractor
- A Business Plan That Works
- Creating Direction with Strategy
- Fuel for Your Practice
- Developing the Perfect Practice
Section Two: Creating Awareness that Brings Patients to the Reception Area
- Creating Awareness and Community
- Practice Acceleration with Referrals
- Networking Techniques for Practice Development
- Secrets to Creating a Service Culture
- Working with Difficult People, Patients and Principals
- Front Desk Effectiveness
- Office Tools and Operations (Policies, Procedures, Office Manual)
- Employee Collaboration and Commitment
- Chiropractor as Leader
- Meeting Acceleration
- Handling Stress and Burnout
- Creating Stretch Goals to Motivate Staff
- Selling the Value of Your Service
- Accounting and Benchmarking—Keys to Financial Success
- Learn from the Masters—The Power of Self-Mastery
- Organization and Time Management Secrets
- Succession Planning
Appendix with Templates
- Article Template
- Cancellation Clauses
- Cancellation Policy for Chiropractic Office
- Clean up Database
- Closing Questions
- Confirming the Next Appointment
- Cold Calling File
- Contact Lead Sheet
- Customer Service Follow-Up
- Follow-Up from Networking Event
- Follow-Up Letter
- Follow-Up to No Response
- Introduction Letter
- Lost Business Letter
- Magazine Article Letter of Inquiry
- Marketing Activity
- New Product/Service
- Newsletter Format
- Overdue Payment
- Prioritization Form
- Pro Bono Request
- Procrastination Planner
- Promoting a Workshop or Seminar
- Referral Letter
- Requesting a Testimonial
- Speaking Contract
- Telephone Script
- Testimonial Letter
- Thank You for the Business
- Third-Party Referral Follow-Up
- Tracking Spreadsheet
- Typical Client Results
- Web Site: Best Practices
Dr. Drew Stevens, is President of Stevens Consulting Group, and a renowned author, consultant and practice management expert. He holds an MBA in International Business and a PhD in Leadership and Management with an emphasis in workplace productivity.
With the help of Dr. Stevens, thousands of struggling doctors have brought in billions of dollars of new revenue and attained financial freedom. Quoted frequently in the media, Dr. Stevens has written 700 articles on business development and he is an in-demand speaker on the National scene. His articles have appeared in Chiropractic Economics and Dynamic Chiropractic and his expertise has been featured in The New York Times. When not coaching and consulting, Dr. Stevens is also a frequent keynote speaker at major conferences and webinars and a guest lecturer at numerous universities.
His consulting firm, Stevens Consulting Group, has attracted clients such as Mercy Health Plans, BJC Hospitals, Logan College of Chiropractic and over 500 other leading institutions.
Dr. Tobin Lingafelter
Owner, Back & Neck Care Center of Sunset Hills
St. Louis, MO
“Nobody knows the business of chiropractic like Dr. Stevens. His keen insights on the fundamentals of running a strong practice are of value to new and experienced DCs alike.”
“Practice Acceleration is a must-read for any newly graduated Chiropractors and established Chiropractors who want to take their business to the next level. This is the textbook that you never had, but should have had in school. If you’re serious about getting more patients, more visits, and more money, you have to read this book!”
“As a former Chiropractic Office Manager and direct benefactor of Drew’s wisdom, I had the honor of working for a successful Chiropractor who practiced many of the principles that you have read in this book. If you have an open mind, are committed, and work hard, Drew’s book can guide you to a successful and fulfilling practice.”
St. Louis, MO
“Drew gives extremely valuable information in a simple, easy-to-follow book. This is a must-read for any Chiropractor who is still in school, new to practice, or struggling in practice.”
David Hadden, DC
O’Fallon Crossing Chiropractic
“Dr. Stevens’ marketing and branding ideas are right on target. If you’re not earning a salary in the high six figures, this book is for you. Follow the easy steps provided in this book and watch your visibility and bank account increase.”
Terry Jo Gile
The Safety Lady
North Fort Myers, FL
“Drew Stevens will quickly teach you that there are strategies and tactics for your practice that enable you to be more effective, more highly regarded, and more able to create a balanced and rewarding life. Martyrs have a hard time paying the mortgage. What you practice is your business, but what you perfect will lead to greatly increased business. Follow Drew Stevens’ advice and fill your waiting room - but as you’ll see, you won’t keep them waiting for long.”
Alan Weiss, Ph.D.
Author, Million Dollar Consulting and The Consulting Bible
“Dr. Drew Stevens really nails it! In my practice, I not only look inside the Chiropractic profession but I frequently look outside the profession for inspiration in the areas of customer service, business management, marketing, and personal motivation. Dr. Drew covers all of these areas in this book. He brings to the table successful techniques, business models, and personal experiences that can and will help you grow your practice.”
Dr. Patrick Feder
“Dr. Stevens’ insights are right on point. Through his book and coaching, not only will you fill the void in your Chiropractic education, you will develop the practice of your dreams!”
Dr. Ron Nisbet
Experience Your Greatness
St. Louis, MO
“Medical practice is very complex and different from general business. As a Chiropractor you not only have to be an expert in your field of practice, you also need to understand and deal with insurance companies, government policies, referring physicians, and hospitals. You also need to interact with patients. Marketing strategy is a process that can allow Chiropractors to concentrate their limited resources on the greatest opportunities to increase patient flow and achieve sustainable competitive advantage. Drew has developed an impressive, comprehensive, step-by-step marketing strategy that leads to a successful practice. This book is a must read for anyone in Chiropractic practice who wants to improve patient care, revenues, and position in the market.”
Sudhir Jain, MD, FACC, MBA
Associate Professor of Medicine
Washington University school of Medicine
St Louis, MO
“Healthcare is changing rapidly and as a result, traditional marketing is significantly less effective. I have been in practice for 13 years and implementing Dr. Stevens’ system has been a game changer. Dr. Stevens revolutionizes the way you will look at your practice - and certainly the way you approach your marketing campaign.”
Dr. Wayne Davis, DC
Moline Chiropractic Clinic/Bioshaping of the Quad-Cities