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The Path to Health Care Consulting: From Employed to Self-Employed

The Path to Health Care Consulting: From Employed to Self-Employed


 $237.00
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Speaker: Betsy Nicoletti


Starting a health care consulting business involves more than expertise in your field: it takes business savvy, lots of financial smarts, excellent people and communication skills and marketing know-how. Consulting in heath care is one of the hottest trends in the market today, as more and more people appreciate the independence and flexibility it brings and the range of potential income that the business can generate.
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In this 90 minute audio conference, successful consultant Betsy Nicoletti will share 10 business strategies that worked for her as well as the 5 biggest mistakes she made in launching her practice.

  • Know the mechanisms of how to set up your own consulting businessand make the leap from employed to self-employed.
  • Be able to select and develop the areas of expertise, define services and set fees.
  • Identify you client base and develop a marketing strategy.
  • Setting Up the Business:
    Income during the first months
    Legal and accounting issues, in brief
    Setting up the office
    Marketing materials including logos, press kits, testimonials
    Optimal use of web site
    Data base
    Launching the business
  • Consult on what you know!
    How to differentiate your area of expertise
    Topic specifics and specialty specific
    What about one time projects and packages
    Retainers and recurring projects
    Smart fee setting: hourly, project, values based, " "not to exceed" "
  • How to find clients.
    Write articles
    Referrals
    Reporters
    Calls on prospective clients
    Alliances
    Networking
    Speaking engagements -- medical societies, hospitals