Speaker: Betsy Nicoletti
Starting a health care consulting business involves more than expertise in your field: it takes business savvy, lots of financial smarts, excellent people and communication skills and marketing know-how. Consulting in heath care is one of the hottest trends in the market today, as more and more people appreciate the independence and flexibility it brings and the range of potential income that the business can generate.
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In this 90 minute audio conference, successful consultant Betsy Nicoletti will share 10 business strategies that worked for her as well as the 5 biggest mistakes she made in launching her practice.
Income during the first months
Legal and accounting issues, in brief
Setting up the office
Marketing materials including logos, press kits, testimonials
Optimal use of web site
Launching the business
How to differentiate your area of expertise
Topic specifics and specialty specific
What about one time projects and packages
Retainers and recurring projects
Smart fee setting: hourly, project, values based, " "not to exceed" "
Calls on prospective clients
Speaking engagements -- medical societies, hospitals