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Driving Physician Referrals

Driving Physician Referrals

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Speaker: Neil Baum, MD

Patient Referrals are the lifeblood of the medical practice.but how do you implement and ongoing system that guarantees a steady flow of new patients? Neil Baum, the guru of medical practice marketing who literally, " "wrote the book" " will walk you through a series of tactics you can use to attract new patients to your practice. Dr. Baum presents logical and cost-effective strategies that you can implement today!
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Get the inside scoop on proven methods for building relationships with referring physicians and their practices executives, how to build a network of physician referrals so your practice is not dependent on just a small group of doctors who refer, how to promote the practice in a positive and high-quality manner, and learn about the activities or situations to avoid that could derail the referral relationship.

Hear the time-tested tips that will help the all-too-busy physician or practice executive to implement the referral system immediately. Using real-world examples drawn from Neil Baum's own case files and own successful urology practice, this audio conference will give you the roadmap for setting up a referrals program that works!

You'll learn the following:
  • Hear the top 10 reasons that would make a physician refer to your practice.
  • How to create allies not to make the referring physician look good.
  • The Lunch and Learn program and how it can work for you.
  • How to be a value-added referral source.
  • Tips on educating your physician sources.
  • How the referral process works when you have an EMR (Electronic Medical Record)
  • How to look like a star to your referring PCPs and other physicians
  • Do's and Don'ts of the referral letter -- and the importance of timing!

  • Meet Our Expert Speaker:

    Neil H. Baum, M.D., is Associate Clinical Professor of Urology at Tulane Medical School and Louisiana State University Medical School, both in New Orleans, LA. He is also on the medical staff at Touro Infirmary and Memorial Medical Center, both in New Orleans. Dr. Baum is the author of the best-selling books, " "Marketing Your Clinical Practice, Third Edition" " and " "Take Charge of Your Medical Practice: Before Someone Else Does It for You" ".

    He speaks regularly on strategies for marketing the medical practice. He has Dr. Baum has served as a member of the editorial boards of The Journal of Medical Practice Management, Postgraduate Medicine, Medical Aspects of Human Sexuality, Options in Medicine, Clinical Geriatrics, and other periodicals. He has co-authored six books and has presented more than 150 presentations at medical meetings and symposia, both on clinical topics and medical practice management topics.