Medical Practice Management Books, Journals and Articles for Physicians, Practice Administrators and Doctors' Office Managers

Search Store: Is Your
Website a Practice Expense or Practice
Management Tool? Is Your Website a Practice Expense or Practice Management Tool?

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Mix 'n Match 2 CD 15% Off
Mix 'n Match 3 to 4 CD 20% Off!
Mix 'n Match 5+ CD 50% Off!


Speaker: Cheryl Toth

A well-designed Website can save practices thousands by reducing phone calls and improving the efficiency of registration, check-in, and follow-up services. It can also provide a user experience that attracts new patients and gets them to schedule an appointment. Does your Website do all that?
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Learn how to move from an 'online brochure' to a site that saves staff time and improves practice operations and the patient experience. You'll hear innovative ways to differentiate your practice with patients, and receive resources an action steps for creating a high value Website for your practice.

As a result of listening to this course, you will be able to:
  • Evaluate their existing Website for its audience appeal, site visitor value, information architecture, and usability.
  • Integrate the practice Website with patient operations and ensure it drives revenue instead of just draining expenses.
  • Ensure patient-practice email procedures reduce risk for the practice as well as patients.
  • Ask the right questions when evaluating search engine optimization services.
  • Meet Our Expert Speaker

    Cheryl Toth, M.B.A. is Consultant with the firm Karen Zupko & Associates. A creative problem solver, Cheryl leverages technology to help practices work smarter. She brings 17 years of consulting, product development, and business management to her projects -- which focus on practice management, Internet and physician office technologies, and digital media.

    Cheryl's ability to evaluate operational processes and understand client objectives has resulted in improved practice operations and patient experience for orthopaedic, plastic surgery, neurosurgery, allergy, and ENT practices. Her focus is on projects that reduce receivables, improve financial management, and strengthen operations and communications to support a stronger bottom line.

    Cheryl has presented management and marketing workshops and virtual training sessions to thousands of physicians and healthcare managers nationwide. She has been published in the field of healthcare management and e-healthcare for Medical Economics, Physicians Practice, Journal of Medical Practice Management, Strategic Orthopedics, American Society for Surgery of the Hand, and Plastic Surgery News - and is a co-author and the content editor of the 2000 publication, eHealthcare: Harnessing the Power of eCommerce & eCare.