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Social Media for the Healthcare Profession-The New Shingle for Contemporary Doctors

Social Media for the Healthcare Profession-The New Shingle for Contemporary Doctors


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Neil Baum, MD

Implementing and mastering social media marketing is the new competitive advantage for medical practices.

This presentation is designed to help you understand, and more importantly, implement an online social media strategy for your medical practice. Dr. Neil Baum, the guru of medical practice marketing and the author of the classic book, Marketing Your Clinical Practice, Ethically, Effectively, Economically , (now it its 4th Edition) will cover the basics of social medial marketing, often referred to as " "Web 2.0." " The discussion will describe how to get started in social media using blogging, Facebook, YouTube, and Twitter

Dr. Baum will speak to you, the medical practice executive, in a manner that you'll understand in the context of your medical practice. Social media is no longer a passing " "fad." " There are marketing metrics that can be measured and trends that can be tracked.

The discussion will describe how to get started in social media using blogging, Facebook, YouTube, and Twitter.

Dr. Baum will also provide examples of measuring the success of this new marketing technique to attract and interact with existing and potential patients. If you have already embarked on this new marketing adventure, this program will be a great way to gauge your effectiveness compared to other practices who are already, " "doing it." "

If you haven't started yet, invest only 90-minutes and you'll walk away with a better understanding of the usefulness of social media marketing for your practices -- and you'll have a road map to take the first baby steps.

Join us to learn the following:
  • Why social media is important to your practice. Why should I care?
  • You may be using social media in your personal life -- see how it also fits into your professional world.
  • How small practices can effectively and economically compete with large, well-funded group practices.
  • Hear the discussion of how the role of social media fits in contemporary medicine.
  • How to get started blogging including finding content for your blog site.
  • How to develop a presence on Facebook, YouTube, and Twitter.
  • And learn how real medical practices are succeeding with social media marketing.
  • Word of mouth communication has always worked -- learn how to leverage it in the digital age.
  • We'll show you how social media can generate 3-4 new patients every day!

  • Dr. Neil Baum, a practicing urologist in New Orleans, Louisiana, has effectively harnessed the technology of Web 2.0. He estimates that he receives 3-4 new patients a day that come from viewing his blog, his Facebook, and Twitter. He has had thousands of viewers to his more than 30 YouTube videos.

    Neil will teach you how to start your own blog site, how to generate fans and followers on Facebook and Twitter. He will share with you how to develop a YouTube presence for under $200, which includes the camera and the editing software. This is a very exciting time for physicians. With reimbursements decreasing and overhead costs rising, it is imperative to find new methods to improve the efficiency and productivity of your medical practice. Social media is that opportunity and it is available to everyone. Neil would like for you to think of this new technology as the new shingle for ethically marketing and promoting your practice.

    So why don't you get started and be Dr. Baum's " "Facebook friend" "?

    Meet Our Expert Speaker:

    Neil H. Baum, M.D. is Associate Clinical Professor of Urology at Tulane Medical School and Louisiana State University Medical School, both in New Orleans, LA. He is also on the medical staff at Touro Infirmary and Memorial Medical Center, both in New Orleans. Dr. Baum is the author of the best-selling books, " "Marketing Your Clinical Practice, Third Edition, " " " "Take Charge of Your Medical Practice: Before Someone Else Does It for You, " " and " "Disaster Planning for the Clinical Practice." "

    He speaks regularly on strategies for marketing the medical practice. Dr. Baum has served as a member of the editorial boards of The Journal of Medical Practice Management, Postgraduate Medicine, Medical Aspects of Human Sexuality, Options in Medicine, Clinical Geriatrics, and other periodicals. He has co-authored six books and has presented more than 150 presentations at medical meetings and symposia, both on clinical topics and medical practice management topics.

    Moderator: Nancy Collins, Publisher of The Journal of Medical Practice Management®