Medical Practice Management Books, Journals and Articles for Physicians, Practice Administrators and Doctors' Office Managers

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The Soft Stuff Is Really the Hard Stuff

The Soft Stuff Is Really the Hard Stuff


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Complex pieces of machinery require regular systematic preventative maintenance to sustain their high-performance standards. The same is true with the complex human “machinery� that runs medical group practices. The behaviors, skills, and attitudesthat are often referred to as the “soft ‘touchy-feely’ stuff � are not a luxury. Quite the contrary—they are essential to achieving and maintaining hard bottom line high performance.