by Michael Z. Metzger
The office brochure is an effective and comparatively inexpensive method for both internal and external marketing of your practice. With the advent of desktop publishing, almost anyone with a computer and a few hours can design, write, and edit the brochure. However to be successful, certain concepts such as color, paper weight, font, and layout must be understood. Once printed, a well-planned program for the use of the brochure can effectively promote the practice to the present and future patients, referring physicians, and insurance companies.