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Getting to the Top of Google: Search Engine Optimization

Getting to the Top of Google: Search Engine Optimization


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Catherine Maley, MBA, and Neil Baum, MD
Search engine optimization is the process of making your Web site appear at or near the top of popular search engines such as Google, Yahoo, and MSN. This is not done by luck or knowing someone working for the search engines but by understanding the process of how search engines select Web sites for placement on top or on the first page. This article will review the process and provide methods and techniques to use to have your site rated at the top or very near the top.